![]() The Islands of Maui Nui are more than sand and surf destinations. Maui continues to capture awards from the most respected travel outlets in the world including Conde Nast Traveler, Travel + Leisure, TripAdvisor, Travelocity, Successful Meetings and Meetings and Conventions, just to name a few. These campaigns have included, "Maui Loves Kids" (family travel) "Maui For Life!" (health and wellness travel) "Malama Maui" (Eco, Agricultural and Cultural tourism) and, "Romance Me Maui" (weddings, honeymoons and romance). Always "first out of the gate", MVB continually sets the standard by launching campaigns to "create buzz" and capitalize on travel trends. MVB’s comprehensive marketing efforts and programs have contributed to Maui Nui’s success and status, and are the envy of destinations worldwide. Together, these comprehensive efforts produce excellent results for our destination and helps Maui retain its "#1 Island in the World" status. While hotels, airlines, and travel companies shoulder the majority of dollars spent marketing Maui Nui, the County’s support of MVB facilitates a broader message of the destination as a whole. Maui County then reinvests these visitor-generated dollars into marketing Maui Nui for the benefit of all industry dependent businesses. ![]() Increased revenue for Maui Nui from "TAT" (hotel room tax) exceeds $20 million annually.The lion’s share of this tax is not paid by local residents, but rather by visitors who stay in Maui’s hotels and resorts. Today, Maui consistently produces some of highest room rates and occupancies in the state. Over the years, MVB has implemented the vision set forth by the Maui County Council – increased expenditures and longer stays while addressing the impacts caused by visitors. The Maui Visitors Bureau, along with the Maui Hotel and Lodging Association and numerous properties, local businesses and other industry partners, has established a camaraderie proven to be effective and fruitful in promoting and supporting the visitor industry and the County as a whole. With this in mind, county leaders have long supported MVB with grants to market Maui, Molokai and Lanai. The visitor industry touches every aspect of our three islands – approximately 80% of every dollar is generated directly or indirectly by the visitor industry – it is irrefutably the "economic engine" for the County of Maui. ![]() It is the only County that can boast three very different and special islands, each of which offers its own set of one-of-a-kind experiences for seasoned travelers as well as first time visitors Unquestionably, Maui County’s success in this arena is due to an excellent multi-faceted product, supportive and devoted partners, and a willingness to commit resources vital to keeping Maui’s number one industry robust and healthy. The Visitor Industry is Maui's leading economic sector. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |